| Internet
advertising is the least expensive format ever
devised in terms of reaching a target market at
a fixed price. Unlike traditional advertising
such as newspapers, radio and television,
Internet advertising does not necessarily rely
exclusively on mass distribution. A newspaper
may have an audience of 1,000,000, that is of
little value if that audience is not looking for
your product or service. How often do you read a
newspaper and never "see" one ad?
Through
the use of demographic banner ads and opt-in
e-mail advertising through the Internet you are
reaching an audience that has an interest in
your products or services, providing response
rates ten times that of print or media
advertising. You are not trying to sell a
product or service with your ad you are simply
directing them to your web site where you have
unlimited space to "sell" your wares.
Combine those two elements and you have the most
powerful format for advertising that has ever
been created. Your audience is not
geographically restricted and the cost can be as
low as one percent of traditional advertising.
By
effectively using Internet advertising you can
accomplish another feat that is prohibitive for
all but the largest companies with traditional
advertising - name recognition. Banner and click
through ads on major sites like Amazon can start
at $250,000 a year. Why would any company pay
that amount? Because the ads bring results and
they are at bargain basement prices compared to
other formats. Plus they run world wide, 24/7
and they can be automated to avoid even
personnel response staff. Is it any wonder this
is the direction of the future.
If
you are interested in further facts, figures and
details check in at our power site MilTec
Internet Service Providers. |
